Privacy Policy

1. Introduction

Sky Media Labs Inc. ("Sky Media Labs", "we", "our", or "us") is committed to protecting your personal information in accordance with the Personal Information Protection and Electronic Documents Act (PIPEDA), applicable provincial privacy legislation in Ontario, and other applicable privacy laws. This Privacy Policy explains how we collect, use, disclose, store, and safeguard your personal information when you visit skymedialabs.com, engage our services, or communicate with us. By using our website or services, you consent to the practices described in this Privacy Policy.

2. Information We Collect

We may collect the following categories of personal information:

• Contact Information: Name, email address, phone number, business name, job title
• Communication Data: Information you provide through contact forms, email, scheduling tools, client portals, or other communications
• Booking Information: Discovery call details booked via Cal.com, including availability and responses to intake questions
• Client Account & Portal Data: Authentication credentials, project information, uploaded materials, and usage activity within secure portals
• Newsletter & Marketing Data: Email address and communication preferences where you opt in to receive content
• Application Data: Portfolio links, resumes, experience details, and tool preferences when applying to collaborate with us
• Usage & Technical Data: IP address, browser type, device type, pages visited, session duration, referring URLs, and interaction data collected via analytics tools

We collect personal information only for identified purposes and limit collection to what is necessary.

3. Legal Basis for Processing

We process personal information on the following legal grounds:

• Your consent
• Performance of a contract or steps taken prior to entering into a contract
• Compliance with legal obligations
• Legitimate business interests, where appropriate and permitted by law

You may withdraw consent at any time, subject to legal or contractual restrictions.

4. How We Use Your Information

We use personal information to:

• Respond to inquiries and provide requested services
• Schedule and conduct discovery calls
• Deliver creative, marketing, and digital services
• Manage client accounts and portals
• Send service-related communications
• Send newsletters and marketing content (only where consent is provided)
• Improve website performance and user experience
• Maintain security and prevent fraud
• Comply with legal and regulatory obligations

We do not sell personal information.

5. Cross-Border Data Transfers

Your personal information may be processed or stored outside of Canada, including in the United States or other jurisdictions where our service providers operate. When personal information is transferred outside Canada, it may be subject to the laws of those jurisdictions. We take reasonable steps to ensure appropriate safeguards are in place with third-party service providers.

6. Third-Party Service Providers

We use trusted third-party service providers to operate our business, including:

• Resend – email delivery
• Cal.com – appointment scheduling
• Vercel – website hosting
• Supabase – database and authentication infrastructure
• Google Analytics or Umami – website analytics

These providers may process personal information on our behalf under contractual safeguards and their own privacy policies. We are not responsible for the privacy practices of external websites linked on our site.

7. Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Enable core website functionality
• Improve performance and usability
• Analyze website traffic

You may manage cookie preferences through your browser settings. Disabling certain cookies may affect website functionality. Our website may not respond to "Do Not Track" signals unless explicitly stated.

8. Data Retention

We retain personal information only as long as necessary:

• Contact form submissions: up to 2 years
• Client project data: up to 5 years after project completion
• Newsletter subscriptions: until you unsubscribe
• Job applicant data: up to 12 months
• Client portal data: retained during active engagement and as legally required thereafter

We securely delete or anonymize data once retention periods expire.

9. Data Security

We implement appropriate technical, administrative, and organizational safeguards to protect personal information against unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet is completely secure.

10. Data Breach Notification

In the event of a breach of security safeguards involving personal information that poses a real risk of significant harm, we will notify affected individuals and relevant authorities as required under applicable law.

11. Your Rights

Under PIPEDA and applicable laws, you may:

• Request access to your personal information
• Request correction of inaccurate information
• Withdraw consent (where processing is based on consent)
• Request deletion, subject to legal limitations
• File a complaint with the Office of the Privacy Commissioner of Canada

Requests may be submitted to our Privacy Officer at: hello@skymedialabs.com

12. Children's Privacy

Our services are not directed to individuals under 18. We do not knowingly collect personal information from minors.

13. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted with a revised effective date. Continued use of our website constitutes acceptance of changes.

14. Contact Information

Privacy Officer · Sky Media Labs Inc. · Greater Toronto Area (GTA), Ontario, Canada
Email: hello@skymedialabs.com · Website: skymedialabs.com